About Us
Nearly four decades connecting the worlds of sport and business.
Founded in 1986, World Wide Concept Trading L.L.C is a Dubai-based company with nearly four decades of experience connecting the worlds of sport and business. From sport equipment trading to full-scale event management, we work across the sports industry to deliver value for clubs, brands, and fans alike.
Our services span sport equipment trading, training camps, friendly matches, sport events, sport marketing, esports, fan engagement, and players & athletes management — giving us a unique, end-to-end view of what makes sport work, on and off the field.
We partner with clubs, sports federations, brands, esports organizations, training academies, and individual athletes across the UAE, GCC, and wider Middle East region, combining decades of local market knowledge with an international outlook to help our partners grow, compete, and connect with their audiences.
Based in Dubai — one of the world's fastest-growing sports and business hubs — we're positioned at the center of the region we serve.
- Founded
- 1986
- Head office
- Dubai
- Service areas
- 8
- Region served
- UAE / GCC
Founded
Head office
Service areas
Region served
Let's work together
Whether it's equipment, a training camp, an event, or a full campaign — tell us what you need and we'll make it happen.